Today I’m answering your question about how to advertise land for sale. In the past, sellers were limited to local brokers and possibly a few very permanent-looking signs, however, that has all changed in the past decade. So, how do you advertise a piece of land?
Table of Contents:
- Selling Land vs Selling Homes
- Undeveloped vs Developed Land for Sale
- Real Estate Advertising Ideas
- Advertise Your Properties Online
- A Real Estate Marketing Strategy That Works
- A Lucrative Way to Buy and Sell Land
- Conclusion
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Selling Land vs Selling Homes
I’m Ted Thomas, and I’ve been investing in real estate as an entrepreneur for more than 30 years.
If you’re wondering, “How can I promote my land?” the first thing you need to know about how to advertise land for sale is that selling land is different from selling homes. Usually, houses are built within a subdivision with other homes, and it’s relatively easy to estimate the value.
Home buyers usually want a move-in ready home. Land buyers, developers, and individuals have very different ideas and objectives.
If you own land and you wish to sell it, you must be assertive whether you’re a developer or an individual who is just trying to speculate. Of course, location, location, location makes a big difference.
Undeveloped vs Developed Land for Sale
What are your property amenities? Is your land already semi-developed with water to the property? What about power? Will the county sewer system be required or will you use a septic? Is the property zoned, and if so, is it agricultural or residential?
Just about everything is a little unique when it comes to selling land. It’s much more difficult to evaluate and appraise.
What does the property look like? Are their old cars parked there? Trash? These are all deal killers. As you’re beginning to see, selling land is very different from selling a single-family home in a subdivision.
You must know the market. Know your competition and what they’re doing. You must know whom your buyer is and whether the pricing is acceptable.
Why is your price the way it is? Is it fair? Can you justify the price with other comparable lands? Are you prepared to offer seller financing of the property and for how long and for what interest rate?
Real Estate Advertising Ideas
How do you advertise a property? Let’s talk about how to advertise land for sale.
Start with the Multiple Listing Service. That database is primarily homes, but many also advertise land.
Newspapers still work. Real estate clubs still work. Don’t narrowcast this process. Expand your marketing. To succeed in selling land, you must be aggressive and use multimedia.
If you have a broker or agent, help them sell. Put up carefully worded signs and use banners. Your signs must say “seller financing, contract for sale, and low down payment,” It’s difficult to sell if you won’t provide financing. Most local banks know very little about financing land.
Hire a drone company and have them photograph the property.
Set up telephone lines and record the messages you receive. Be sure the system will copy the caller’s telephone number so you can return the calls.
Advertise Your Properties Online
Build a good-looking website and load it with information – who, what, when, where, and why of the property and the same about grocery stores, schools and other information. Advertise with every electronic site you can find.
There are dozens of websites, and they all claim to be the best. So advertise on everyone’s sites that you can get on. Your information package must be readily available. Maps, drawings, and information all must stand out.
Use traditional sites and modify ads regularly. Use Zillow, Trulia, Redfin, the Multiple Listing Service, and Craigslist. How do you advertise land for sale on social media? Try YouTube and Facebook Marketplace.
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A Real Estate Marketing Strategy That Works
Now, I’m going to give you a competitive advantage.
30-years ago, I discovered a hidden market that’s been available for 200 years. I just wasn’t smart enough to take advantage of it. Once I discovered I could buy low and sell for anything I wanted, I never looked back.
It’s not for everyone, and it’s not glamorous. However, it’s lucrative once you learn how. The profits are $25,000, even $50,000, on one deal. It’s not unusual for my students to make those kinds of returns.
Everyone has something to sell. Observe the big guys. Parking lots are full at Walmart, Costco, and Target because they all do the same thing. They buy it low and sell it low.
What is the fastest way to sell land? Ask yourself, if you could buy slightly used and abused real estate for 10 or 20 cents on the dollar then sell the property for 50 or 60 cents on the dollar, would that work for you?
A Lucrative Way to Buy and Sell Land
What I discovered 30-years ago is a subset of the traditional real estate market called tax defaulted real estate.
These property owners have refused to pay property taxes. Therefore, the treasurer is authorized to seize the property, evict the occupants, and sell the property at a public auction.
Bidding starts near the amount of the back taxes, and property is sold to the highest bidder at discounts of 60%, 70% and 80% or more below the tax assessed value. It’s not unusual for buyers to purchase property for 10 or 20 cents on the dollar.
Additionally, the county treasurer will delete the mortgage or deed of trust loan on the auctioned property, so the new buyer receives a deed from the county and the property mortgage-free.
All 3,000+ counties in the United States are authorized to auction tax delinquent properties, and over 5,000 tax auctions occur annually.
Many properties that have tax assessed values of $100,000 are sold at auction for 20 cents on the dollar. That $20,000 purchase could be resold by advertising it on every electronic site for $60,000. The margin between the $20,000 and $60,000 is the profit.
If you’ve been wondering how to advertise land for sale, the secret is marketing. Buy low, sell low fast and offer owner financing to the buyer.
Conclusion
We hope you enjoyed Ted’s lesson, “How to Advertise Land for Sale”
A proven strategy for how to advertise land for sale is to buy low, sell low and offer financing. You can purchase mortgage-free real estate for as little as 10, 20, or 30 cents on the dollar at a tax defaulted property auction.
When you purchase land at a large discount, you can also sell it for a discount to attract bargain hunters. Offering seller financing will attract even more buyers and generate a stream of residual income for years.
If you’d like to know more about tax defaulted property investing, Ted provides full support and complete training with home study courses, Q&A webinars, live tutorials, workshops, web classes, and personal coaching.
Learn how to reap the huge rewards from tax lien and tax defaulted property investing! Get started today by taking advantage of this Free Gift from Ted. Act now, it costs you nothing and will give you a big head start!
Ted Thomas is America’s Leading Authority on Tax Lien Certificates and Tax Deed Auctions, as well as a publisher and author of more than 30 books. His guidebooks on Real Estate have sold in four corners of the world. He has been teaching people just like you for over 30 years how to buy houses in good neighborhoods for pennies on the dollar. He teaches how to create wealth with minimum risk and easy-to-learn methods.
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